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Easy, reliable, impactful.

Say goodbye to clunky, outdated, and overpriced western event software.

A woman in a denim shirt and cowboy hat holding a 'Champion' belt buckle stands next to a brown horse at a rodeo arena, smiling.

At Latigo, our mission is to fix what’s broken in western event management - starting with the producers who make these events possible.

We’ve heard it all: confusing software, poor support, high fees. Producers are stuck juggling tools that don’t talk to each other, while competitors, spectators, vendors, and sponsors are left with a frustrating, disjointed experience.

We’re here to fix all that with a connected western events ecosystem.

Our mission:

Elegant design.

Flawless functionality. 

Unbeatable reliability.

Where western tradition meets tech

Created for producers, competitors & spectators.

Screenshot of a mobile app registration page for the Oregon Barrel Competition, showing participant Sarah Johnson, horse selection options, class selection, and total cost with a button to continue to payment.

A tailored experience for each role

  • iPhone, Android mobile apps + desktop app

  • Create a user profile

  • View past stats

  • Link financial accounts

  • Find events

  • Easily enter & pay entry fees

  • View live leaderboard & schedule of events

  • Receive quick payouts straight to your linked account

  • Never pay for Latigo services

Competitors

Event dashboard for the Oregon Barrel Competition, September 9-11, 2025, showing competitors, events, payments, schedule, and calendar information.

  • iPhone, Android mobile apps + desktop app

  • Online & offline capabilities to ensure no data loss

  • Create & publish events - either on your own or with a helping hand from a Latigo team member

  • Streamline payments - choose from credit, debit, or ACH transfers

  • Fair & flexible account pricing

  • Customize classes, divisions & every other aspect - so you can run your event your way

  • Update live leaderboards and push scores out to competitors and spectators

  • Seamlessly customize payout methods

  • 24/7 support from the Latigo team

Producers

Mobile app screen displaying live results for the open 4D Barrel Race at Oregon Barrel Competition on September 9, 2025, showing categories 1D, 2D, 3D, 4D, and top riders with their times, names, locations, and winnings.
A young man and woman standing side by side at a rodeo, both looking at their smartphones. The man is wearing a black cowboy hat and a denim jacket, and the woman is in a floral dress with blonde hair. The background shows a rodeo arena with people, horses, and bright lights.

  • iPhone, Android mobile apps + desktop app

  • Create a profile

  • Find events

  • View live leaderboard & schedule of events

  • Purchase from vendors

  • View competitor profile and stats

  • Never pay for Latigo services

Spectators

Producers pay, so competitors & spectators never have to!

A group of people wearing cowboy hats celebrating with drinks at a stadium or arena.
A woman wearing a cowboy hat and denim jacket is looking at her phone in a stadium while a rodeo is happening on the dirt arena.

Included in our service:

  • 24/7 support from the Latigo team: Get help exactly when you need it — day or night. Whether you're on-site at an event or planning one late at night, our team is always available to keep things running smoothly.

  • Create and host unlimited events per year: Grow without limits. Run as many events as you want, whenever you want — no extra fees or caps holding you back.

  • Unlimited entries per event: Whether it's a jackpot or a packed multi-day rodeo, handle every entry with ease. No need to worry about scaling up — we’ve got you covered.

  • Add up to 30 administrative users: Your whole team can stay in the loop. From secretaries to timers to producers — assign roles and work together without sharing logins.

  • No hidden fees: What you see is what you pay. No surprise charges or percentage skims — just simple, transparent pricing you can trust.

  • Flexible subscription: Fair pricing tiers that fit your business. Whether you're just getting started or running large-scale events.

  • Credit, debit & ACH transfer: Choose the payment method that works best for you — from fast credit cards to low-fee ACH — so you can keep more of your revenue.

A female rodeo rider in a red shirt and helmet riding a bucking horse on a dirt track, with a large crowd watching from the stands.
An ornate black and white belt buckle with intricate scrollwork and a stylized initial in the center.

Fair & Flexible Pricing.

  • These features are always available to producers running events through Latigo. Covered by the 2% fee on gross event revenue (entries, added money, ticket sales, vendor booth fees, sponsor payments):

    Event Setup & Management

    • Full custom event builder – producers can configure and tailor every detail of their event, including classes, divisions, splits, draws, payout structures, rules, add-ons (RV spots, stalls, etc.), and schedules to match their unique format and preferences.

    • Online contestant registration & entries – contestants can register and pay online through a mobile-optimized interface. Producers can configure entry fees by class/division, set late fees, apply discount codes, and enable waitlist functionality. Entry data automatically integrates with event setup, leaderboard scoring, and payout tools.

    • Schedule of event posting – producers can create, edit, and publish comprehensive event schedules that include key details such as class start times, arena assignments, sponsor mentions, location specifics, and other relevant information. Schedules are visible to all user types including competitors, staff, and spectators for easy planning and transparency. The platform also enables automatic push notifications, reminders, and updates to registered contestants and spectators via the Latigo app.

    Ticketing & Access

    • Ticket sales & spectator ticketed entry – includes online ticket purchasing and tools for staff to scan and validate tickets at entry points using mobile devices. The 2% tier supports only basic ticket types such as General Admission and Premium General Admission.

    Payment & Financials

    • All event-related transactions and payment processing – includes contestant entry fees, sponsor payments, vendor booth fees, and roughstock payouts. Secure payment systems are integrated with automated contestant payouts and QuickBooks support.

    Visibility & Support

    • View-only access to sponsor and vendor lists and payment activity.

    • Basic event profile page creation – includes event name, location, dates, logo/banner, short description, links to leaderboard, ticketing, and schedule. Optimized for mobile viewing with basic external link fields.

    • Real-time leaderboard scoring & display for spectators and competitors

    • Basic sponsor logo placement during events

    • Intuitive event setup dashboard with payout tracking and basic reporting

    • Roughstock event support and configuration tools – includes manual input tools for producers to manage draw orders, ride times, stock assignments, scoring formats, and judge inputs for events such as bull riding, saddle bronc, and bareback bronc

    • 24/7 customer support

    User Access: Main producer account + 5 staff/volunteer accounts

  • Basic Subscription – $380/year

    Designed to support small-to-mid-sized producers with year-round marketing and planning tools. This subscription is an additional cost for those who want more advanced features and value-added tools throughout the year. Producers still pay the 2% revenue share for core platform services and gain access to everything in the 2% tier.

    Marketing & Communication

    • Digital marketing toolkit – includes social media & email marketing tips and best practices, custom email layouts, mobile-optimized promotions, a limited social media scheduler, and up to 3 off-season email campaigns.

    • Event schedule notifications – automatic push notifications, reminders, and updates to registered contestants and spectators via the Latigo app.

    Customer Relationship Management (CRM) & Sponsorship

    • Sponsor, vendor, and stock contractor CRM – manage contacts, custom tags, notes, and payment tracking for sponsors, vendors, and roughstock stock contractors to streamline outreach and financial coordination.

    Ticketing

    • Advanced ticket customization – multiple ticket types (e.g., VIP, youth, day-pass), quantity limits, and support for one ticket add-on such as a post-event concert.

    Incentive Programs

    • Incentive program verification access – producers manually verify and submit info using reference tools provided by Latigo.

    Event Profile Page Enhancements

    • Enhanced profile tools – upload sponsor logos, add embedded maps, embed social media content in profile, display contact buttons, and auto-post to connected social accounts.

    Support

    • Standard customer support outside of events, plus dedicated Latigo team member on the day(s) of your event.

    User Access: Main producer account + 15 staff/volunteer accounts

  • Pro Subscription – $1,000/year

    Built for high-volume and growth-focused producers who want automation, deeper insights, and premium support. This subscription is in addition to the standard 2% revenue share and unlocks the full power of Latigo’s advanced tools, analytics, and support services. Includes everything from the 2% and Basic Subscription tiers.

    Marketing & Analytics

    • Advanced ticket customization – reserved seating, group bundles, unlimited add-ons.

    • Automated campaign tools with performance tracking.

    • Event benchmarking and performance analytics – compare past events across entries, payouts, attendance, engagement.

    CRM & Sponsorship

    • Sponsor dashboard – with impressions, clicks, engagement.

    • Advanced CRM – with activity timelines, engagement tracking, task automation, ROI reporting.

    Incentive Programs

    • Verified incentive integration – Latigo verifies in partnership with incentive organizations and flags eligible horses.

    Fan Engagement

    • Fan engagement insights and reporting – metrics like leaderboard views, ticket scans, social interactions, ad engagement.

    • Fan engagement dashboard (upon release).

    Event Profile Page Premium Features

    • Staff-curated design – Latigo assists with layout, branding, and embedded media.

    • Livestream embed, custom CTAs, and enhanced SEO.

    Support & Services

    • Priority onboarding and personalized support – dedicated Latigo rep for the week of your event.

    • Latigo-led roughstock event automation – stock assignments, draw setup, judge inputs.

    • Hands-on profile and event setup – Latigo helps create high-polish event presentation.

    User Access: Main producer account + 30 staff/volunteer accounts

Join the waitlist.

Interested in working together once Latigo drops? Share your info, and we will be in touch shortly.

  • Get updates & early access.

  • Get a discounted first-year subscription.

  • Become a founding producer.

FAQs

  • We currently have an agreement with a development agency. We are in the process of securing funding. Then development will begin and be done within 6 months.

  • Our initial focus is barrel racing. Once we have perfected that experience we will expand to other western events.

  • Absolutely. We love our non-profits. We offer a 10% discount on subscriptions.

  • Latigo will be built using amazon web service servers. There is no more reliable server system than that! Additionally, our app has offline capabilities in case your device happens to lose service or connection during your event.

  • Join the waitlist and we’ll be in touch!

  • Latigo utilizes Square for payment processing.

    For credit & debit card transactions made online, the processing rate is 2.9% + 30 cents per transaction

    For credit & debit card transactions made in-person, the processing rate is 2.6% + 15 cents per transaction

    For ACH transactions made the processing rate is 1% per transaction with ($1 minimum)